Peer reviewed: Online ahead of print
Gehrau, Volker, Döveling, Katrin, Sommer, Denise & Dunlop, Sally (2012). Antagonistic and synergetic impacts of conversation on non-persuasive media effects, Communication Research. This article elaborates the role of interpersonal communication in media effects. Based on an extensive literature review, two lines of arguments are illustrated: the antagonistic and the synergetic …